Campus CEO: The Student Entrepreneur's Guide to Launching a Multimillion-Dollar Business

I found this book to be a relatively fast and easy read. First and foremost, Pinkett does a great job of instilling entreprenurial confidence in his student readers. Beyond that, the author ties in his own past experiences well with each chapter. This real world dialog greatly aids in the books overall credibility. While the book does not provide all answers, it does not attempt to. Pinkett gives just enough information to get the reader's wheels turning. From there, the entrepreneur within is supposed to take over. While the contents of the book apply to all business enterprises, the author does a good job of really hammering home the unique opportunities young student entrepreneurs hold (particularly in the later chapters). For aspiring campus start-ups, I would recommend a combination of both Campus CEO and a more comprehensive entreprenurial MBA style of book.

This book is FABULOUS! I am just starting my first business and this book is full of suggestions and strategies on how to make your business a success. He speaks a lot about his own venture, which he started in college, and it got to be the multi-million dollar business it is today. I think the best part about the book is that he gives links and references on where you can put some of his suggestions into action, like finding a mentor, or applying for grants. Of course the book does give info specifcally for students, ie. expanding your business by leveraging one's professors. Overall, the book was great, highly recommend.

As an entrepreneur and teacher of entrepreneurship at the college level, I'm constantly on the lookout for quality materials for students. This book is exceptional. First, it's well written and easy to follow. Second, it's full of practical advice from someone who clearly has an intuitive understanding of the subject matter, as well as the experience of having done it himself. Finally, as noted by other reviewers, Dr. Pinkett's book is inspirational. Campus CEO is a winner and well worth the investment. Steven K. Gold, M.D. Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

It's been 13 years since I graduated college - so I'm definitely past the typical "Campus CEO" age - still, Dr. Pinkett's book taught me so much. I've had a small, side business in addition to my full-time job for almost a decade, however I've never really taken the time to write a full business plan, research how to obtain investors or other funding, hire other employees, etc. "Campus CEO" has taught me about all of those things, and more. One of the greatest things about "Campus CEO" is its user-friendly approach and candid, conversational tone. I bought an extra copy to share with my children and recommend others do the same. Dr. Pinkett's book is inspiring and a must-read for anyone - not just those on campus - interested in learning more about starting a business.

Rarely do you find a book that instructs and inspires at the same time; I found Campus CEO to be just that seminal work, framing cogent career paths for young people while modeling economic development, sustainable change and ultimately, community building for the change agents in our fast moving society. I highly recommend Campus CEO to all who wish to grow and who facilitate growth personally, professionally, academically, economically, amongst people and within communities. Kudos to Dr. Pinkett for providing both an engaging and enlightening read for students of entrepreneurship as well as a practical field guide for the pragmatic practitioners of social and economic change.