Campaigns That Shook the World: The Evolution of Public Relations
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Book Overview
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign...
Format:Paperback
Language:English
ISBN:0749475099
ISBN13:9780749475093
Release Date:October 2015
Publisher:Kogan Page
Length:232 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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