Campaign Planner for Promotion and Integrated Marketing Communications

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This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0324151977

ISBN13:9780324151978

Release Date:August 2001

Publisher:South Western Educational Publishing

Length:160 Pages

Weight:0.91 lbs.

Dimensions:0.4" x 8.2" x 11.1"

Related Subjects

Business Business & Investing

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Campaign Planner for Promotion and Integrated Marketing Communications

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