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Paperback Campaign Planner for Integrated Brand Communications Book
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ISBN: 0324321473

ISBN13: 9780324321470

Campaign Planner for Integrated Brand Communications

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Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn...

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Format: Paperback

Condition: Acceptable

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