Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending

by William L. Benoit and P.M. Pier

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Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate,...

Format:Hardcover

Language:English

ISBN:0275963616

ISBN13:9780275963613

Release Date:November 1998

Publisher:Praeger

Length:288 Pages

Weight:1.38 lbs.

Dimensions:1.1" x 6.4" x 9.5"

Related Subjects

Communication Communication & Journalism Communication & Media Studies Communications Elections Elections & Political Process Government Language Arts Media Studies Political Science

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Campaign '96: A Functional Analysis of Acclaiming, Attacking, and Defending

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