Buying Reality: Political Ads, Money, and Local Television News

(Part of the Donald McGannon Communication Research Center's Everett C. Parker Book Series Series)

by Danilo Yanich

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From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative tweet set the agenda for the day's news coverage. With the arrival of Bot Farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?

You might think. But you'd be wrong to the tune of $4.4 billion just in...

Format:Paperback

Language:English

ISBN:082328896X

ISBN13:9780823288960

Release Date:April 2020

Publisher:Fordham University Press

Length:256 Pages

Weight:0.80 lbs.

Dimensions:0.7" x 6.0" x 8.9"

Related Subjects

Political Science Politics & Social Sciences Social Science Social Sciences

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Buying Reality: Political Ads, Money, and Local Television News

(Part of the Donald McGannon Communication Research Center's Everett C. Parker Book Series Series)

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