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Paperback Buy Now: How Amazon Branded Convenience and Normalized Monopoly Book
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ISBN: 0262543303

ISBN13: 9780262543309

Buy Now: How Amazon Branded Convenience and Normalized Monopoly

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Format: Paperback

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Book Overview

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.

Amazon is ubiquitous in our daily lives--we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's consumer-facing services to investigate...

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