Business to Business Marketing
An implemenation guide for business marketers. This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0844232300
ISBN13:9780844232300
Release Date:July 1997
Publisher:McGraw-Hill
Length:326 Pages
Weight:1.65 lbs.
Dimensions:1.3" x 6.2" x 9.4"
Customer Reviews
2 ratings
Good resource guide for Industrial Marketeers
Published by Thriftbooks.com User , 26 years ago
This book is worth adding to your library - while Hunter et al. do not bring a lot of new insights, they do a superior job of integrating concepts with tactics - I like their use of graphics and charts - this book was an easy read - and my copy was dog eared all over the place - a must have for todays Industrial marketing professionals.
Don't be fooled by the cliche title--This is a good book
Published by Thriftbooks.com User , 26 years ago
I'm not sure I buy into all of this "community" language that seems to have cropped up with the growth of the internet, but I like this book. What I like is Hunter's very specific treatment of issues like customer retention, account growth, and portfolio management. Contains tables, worksheets, and case studies.
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