Business to Business Marketing: Strategies and Implementation

by Robert Salle, Peter Naudé, Daniel Michel

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This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0333921941

ISBN13:9780333921944

Release Date:January 2003

Publisher:Palgrave MacMillan

Length:469 Pages

Weight:2.40 lbs.

Dimensions:1.2" x 7.4" x 10.1"

Related Subjects

Business Business & Investing Economics

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Business to Business Marketing: Strategies and Implementation

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