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Paperback Business to Business Marketing Management: A Global Perspective Book
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ISBN: 0415537037

ISBN13: 9780415537032

Business to Business Marketing Management: A Global Perspective

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Format: Paperback

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Book Overview

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product... This description may be from another edition of this product.

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Business Business & Investing Economics

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