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Paperback Business to Business Marketing Management: A Global Perspective Book
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ISBN: 036775794X

ISBN13: 9780367757946

Business to Business Marketing Management: A Global Perspective

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Format: Paperback

Condition: New

$71.99
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Book Overview

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life...

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Business Business & Investing Economics

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