Business-To-Business Marketing: A Strategic Approach

by Michael H. Morris, Earl D. Honeycutt Jr., Leyland F. Pitt

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Book Overview

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial...

Format:Hardcover

Language:English

ISBN:0803959648

ISBN13:9780803959644

Release Date:March 2001

Publisher:Sage Publications, Inc

Length:560 Pages

Weight:2.65 lbs.

Dimensions:1.4" x 7.6" x 9.9"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales

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Business-To-Business Marketing: A Strategic Approach

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