Business Strategy: An Introduction

by David Campbell, George Stonehouse, David Edgar, et al.

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Book Overview

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e...

Format:Paperback

Language:English

ISBN:023021858X

ISBN13:9780230218581

Release Date:April 2011

Publisher:Red Globe Press

Length:392 Pages

Weight:1.95 lbs.

Dimensions:0.7" x 7.4" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Etiquette Management Management & Leadership Political Science Politics & Social Sciences

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Business Strategy: An Introduction

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