Business Strategy Formulation: Theory, Process, and the Intellectual Revolution

I am the technologies director of my firm, and I have read many books on the subject of strategy formulation and innovation management, as well as a host of other business subjects. I find that they all have one common flaw, they do not provide answers to the thought provoking questions they ask. Business Strategy Formulation, on the other hand, has all of the answers to some of today's biggest challenges in business. Mr. Ulwick obviously has a tremendous understanding and practical knowledge of creating breakthrough strategies and solutions for organizations. He demonstrates this with incredible case histories and his detailed explanation of problem areas. Additionally, Mr. Ulwick explains his ground-breaking new technology with precise terminology, leaving no room for question. When I was finished reading this book, I felt that I had, for the first time ever, a clear understanding of what strategy formulation should be. I also finally understand why it is so difficult to grasp what my customers value and how to deliver that value. This book is a must read for anyone interested in learning more about strategy formulation, managing innovation, or creating customer value.