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Paperback Business Research Methods and Statistics Using SPSS Book

ISBN: 1412945305

ISBN13: 9781412945301

Business Research Methods and Statistics Using SPSS

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Book Overview

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

The book is comprehensive in its coverage, including discussion of...

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