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Paperback Business Research Methods: An Applied Orientation Book

ISBN: 3319032763

ISBN13: 9783319032764

Business Research Methods: An Applied Orientation

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Format: Paperback

Condition: New

$109.99
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Book Overview

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running...

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