Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions
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Book Overview
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using...
Format:Paperback
Language:English
ISBN:1349514411
ISBN13:9781349514410
Release Date:January 2004
Publisher:Palgrave MacMillan
Length:246 Pages
Weight:0.73 lbs.
Dimensions:0.6" x 5.5" x 8.5"
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