Business Relationship Management and Marketing: Mastering Business Markets

by Michael Kleinaltenkamp

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Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.-...

Format:Hardcover

Language:English

ISBN:3662438550

ISBN13:9783662438558

Release Date:October 2014

Publisher:Springer

Length:338 Pages

Weight:1.46 lbs.

Dimensions:0.8" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Business Relationship Management and Marketing: Mastering Business Markets

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