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Book Overview
Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it - and unfortunately, several don't - in today's competitive marketplace.
Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to:
Create a detailed business plan Put that plan into action (instead of in a drawer) Use the plan to secure financing Prepare for opportunities Avoid common pitfallsIn short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to:
Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation to create realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, based on new markets, your product's life cycle, or the creation of new products Structure your organization Nurture leadershipComplete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today's marketplace and keep you on course. If you're a business owner or entrepreneur - or you want to be one - this friendly and accessible guide is a must-have resource.
Customer Reviews
Rated 5 starsPlanning, not just plans
Unlike most business plan guides that focus on producing an impressive document, this book actually helped me plan to run a company. It anticipates and explains virtually every potential pitfall for a company-builder. The book transforms the business planning process into something that you can and should use every day. It touches all aspects of analyzing your business and deciding where to go next. I highly recommend it.
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Rated 5 starsThe best book available for writing your plan
Bypass the complete book of business plans and go right to this book. Not only did it assist me (tremendously!) in the writing of my plan, but I enjoyed it from both the perspective of useful information and it's concise yet comprehensive content. This book attempts to do what so many "how to" books fail to do... it tells you how to do what you're looking to do in a straightforward and matter-of fact way. There's not...
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Rated 5 starsThe only source you need
When we had the germ of an idea for a new company, I explored many sources for business plans including many computer CD progams. By comparison, others books generated more confusion than lucidity. Using Dummies as a template, we developed a great business plan that reflected exactly our challenges, prospects, and a road map for getting THERE. Save yourself time and money. Stick with this Dummies guide. R. Kingston
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Rated 5 starsExcellent resource for strategy and planning
I provide consulting help on business and strategic planning for clients in the US and Brazil. I came across this book originally in its Portuguese version. Now, I'm recommending it to all my clients in both countries. It makes my job of explaining what is a business plan much easier and introduces business people to the ideas and, more importantly, the attitude you need to undertake planning. I recommend it highly...
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Rated 5 starsThe best book on business planning I've ever read.
There are lots of books out there about business planning. But this one is special. It is clear and simple to understand. At the same time, it takes its readers and the subject very seriously. It's full of case studies and entertaining examples of businesses that have succeeded--and sometimes failed--because of strategic planning choices. I learned everything I needed to know to start planning a small business out of my house...
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