Business, Not Politics: The Making of the Gay Market
(Part of the Between Men-Between Women: Lesbian and Gay Studies Series)
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In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She...
Format:Hardcover
Language:English
ISBN:0231127340
ISBN13:9780231127349
Release Date:January 2005
Publisher:Columbia University Press
Length:311 Pages
Weight:1.32 lbs.
Dimensions:1.0" x 6.2" x 9.3"
Grade Range:Postsecondary and higher
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