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Hardcover Business Models and Modelling Book
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ISBN: 1785604635

ISBN13: 9781785604638

Business Models and Modelling

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In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension - what this means, how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the role...

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Format: Hardcover

Condition: New

$224.99
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Related Subjects

Business Business & Investing Economics

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