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Paperback Business Model Warfare: The Strategy of Business Breakthroughs (Innovation Mastery Library) Book

ISBN: 1793031452

ISBN13: 9781793031457

Business Model Warfare: The Strategy of Business Breakthroughs (Innovation Mastery Library)

Innovation is a force of disruption, intentional disruption. The innovator's goal is precisely to disrupt the incumbent, to take away market share, and the innovator knows perfectly well that to do this it must be better at something important than the incumbent was. Business model innovation thereby makes old ways of doing business irrelevant by introducing better value propositions and better experiences for customers, and in so doing it changes...

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