Business Marketing
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Book Overview
The Bingham and Gomes approach to business marketing provides students with the practical grounding they need to become successful business marketers by addressing real issues that face B2B marketers... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0072859113
ISBN13:9780072859119
Release Date:January 2004
Publisher:Irwin/McGraw-Hill
Length:475 Pages
Weight:1.95 lbs.
Dimensions:1.3" x 8.5" x 11.0"
Customer Reviews
1 rating
An excellent business marketing book
Published by Thriftbooks.com User , 25 years ago
With this unique book a person can be introduced to the world of business marketing and its differences with consumer marketing. Study the different strategies used in business marketing and improve the income of your company!
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