Business Marketing: Connecting Strategy, Relationships, and Learning

by John F. Tanner and F. Robert Dwyer

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Book Overview

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256221332

ISBN13:9780256221336

Release Date:January 1998

Publisher:Irwin/McGraw-Hill

Length:670 Pages

Weight:3.15 lbs.

Dimensions:1.3" x 8.5" x 11.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Management Management & Leadership Marketing Marketing & Sales

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Business Marketing: Connecting Strategy, Relationships, and Learning

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