Business Marketing: Connecting Strategy, Relationships, and Learning

by John F. Tanner, F. Robert Dwyer, John Tanner

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Targeted at the undergraduate Business Marketing course. This title introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers. This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0072865784

ISBN13:9780072865783

Release Date:January 2005

Publisher:Irwin/McGraw-Hill

Length:683 Pages

Weight:3.35 lbs.

Dimensions:1.3" x 8.4" x 10.2"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales

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Business Marketing: Connecting Strategy, Relationships, and Learning

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