BUSINESS INNOVATION in the 21st Century
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Book Overview
The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation(tm); Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.
Format:Paperback
Language:English
ISBN:141964663X
ISBN13:9781419646638
Release Date:February 2007
Publisher:Booksurge Publishing
Length:408 Pages
Weight:1.49 lbs.
Dimensions:0.8" x 6.0" x 9.0"
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