Information Quality Applied: Best Practices for Improving Business Information, Processes, and Systems

by Larry P. English

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How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality . In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human...

Format:Hardcover

Language:English

ISBN:047013447X

ISBN13:9780470134474

Release Date:October 2009

Publisher:John Wiley & Sons

Length:802 Pages

Weight:3.20 lbs.

Dimensions:2.1" x 7.5" x 9.4"

Related Subjects

Computers Computers & Technology

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Information Quality Applied: Best Practices for Improving Business Information, Processes, and Systems

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