Business in a Virtual World: Exploiting Information for Competitive Advantage

by Gavin Potter, Fiona Czerniawska, G. Potter

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Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This...

Format:Hardcover

Language:English

ISBN:0333721217

ISBN13:9780333721216

Release Date:June 1998

Publisher:Palgrave MacMillan

Length:252 Pages

Weight:1.07 lbs.

Dimensions:0.8" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Business Mathematics Economics Skills

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Business in a Virtual World: Exploiting Information for Competitive Advantage

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