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Hardcover Business Demography: A Guide and Reference for Business Planners and Marketers Book

ISBN: 0899302181

ISBN13: 9780899302188

Business Demography: A Guide and Reference for Business Planners and Marketers

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data...

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Format: Hardcover

Condition: New

$109.44
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