Business Comes To The Expert: A Proactive Marketing Plan For Professional Practice Firms

Clients want professional experts that understand their business as well as, if not better than, they do. Those individuals and firms who are truly experts have the capacity to add real value on a variety of levels, including their client's bottom line. Those who understand this will distinguish themselves from the competition and ultimately succeed. Richards and Soldati have written "Business Comes to the Expert" for principals and partners of small or new professional firms who generally get it intuitively, but may not have, as yet, achieved success. The book contains concrete recommendations and management tools that will surely help move them in the right direction. But, the real benefit is its clear, concise reinforcement of fundamental marketing principles organized around an expertise based practice. I highly reccommend it.