The Business Coaching Handbook

"The Business Coaching Handbook: Everything You Need To Be Your Own Business Coach" by Curly Martin (author, international speaker, and a pioneer of life coaching in Europe) is a complete, superbly written, throughly reader friend, do-it-yourself instruction manual for anyone needing to assess the condition of their business enterprise and figure out how to insure its commercial viability and profitability in today's increasing volatile and competitive marketplace. "The Business Coaching Handbook" covers a compendium of relevant issues ranging from setting goals, investing time for best results, customers, sales leads, marketing, publicity and advertising, socializing, staff management, finances, outsourcing, and succession planning. enhanced with an extensive bibliography, an author resource guide, and an index, "The Business Coaching Handbook" is an invaluable and very practical introduction to improved business management skills and essential reading for anyone contemplating launching their own business, or who is already engaged in the responsibilities of business management and seeking to improve their skills and performance.