Business Beyond the Box

John O'Keeffe's book is worth a read for the simple but powerful message that it conveys: Too many people in business today are devoted to incremental improvement when they should be striving for big goals and breakthrough performance. Also of note are the techniques that he describes for cultivating creative thinking within a business. While much of the remainder will seem like a re-hash of basic problem-solving and common-sense creative thinking methodology, we from getAbstract nevertheless recommend this book for its motivational message: Think big.

Business Beyond The Box: Applying Your Mind For Breakthrough Results is a lively, engaging, thought-provoking and even inspiring approach to innovative, creative, profitable approach for success in today's highly competitive, rapidly evolving marketplace. John O'Keeffe presents eight thinking strategies, utilizing creative thinking, acting on innovative ideas, the value of appropriate and productive mind-sets, and a great deal more. Business Beyond The Box is highly accessible, "must" reading for entrepreneurs, corporate managers, retailers, wholesalers, distributors, advertisers, and anyone else seeking better and more effective ways to promote and sell their services or products.

Reading this book is unlike any 'business' book I have read over the last few years. O'Keeffe has a very light-hearted, but serious way with words and "Business Beyond the Box" is a very compelling read.O'Keeffe takes you through a number of steps and strategies that are practical, applicable and which, I feel, give the reader a sense of ownership. By this I mean that it is very easy for the reader to identify with the situations that O'Keeffe describes. Also, although the main theme running through the book is based around 'step' rather than 'incremental' change, it is very easy for the reader to identify instant work-enhancing changes. For instance, mind-mapping, and six hat thinking.Business Beyond the Box certainly makes you take a step back from (or a step out of) the traditional business way of thinking and makes you question your own thought processes. O'Keeffe gives you an alternative mindset with which to work and live.