Business Acumen for Strategic Communicators: A Primer

by Matthew W. Ragas and Ron Culp

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Book Overview

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Format:Paperback

Language:English

ISBN:1838676627

ISBN13:9781838676629

Release Date:March 2021

Publisher:Emerald Publishing Limited

Length:336 Pages

Weight:1.80 lbs.

Dimensions:1.2" x 6.1" x 9.3"

Related Subjects

Business Business & Investing Economics

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Business Acumen for Strategic Communicators: A Primer

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