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Paperback Business & Marketing Across Cultures Book
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ISBN: 1529754372

ISBN13: 9781529754377

Business & Marketing Across Cultures

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Format: Paperback

Condition: New

$68.00
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Book Overview

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.

The authors explore the roles of culture, communication, language, interactions,...

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Business Business & Investing Economics

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