Built-In Social: Essential Social Marketing Practices for Every Small Business
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Book Overview
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community--even...
Format:Hardcover
Language:English
ISBN:111852974X
ISBN13:9781118529744
Release Date:April 2013
Publisher:Wiley
Length:224 Pages
Weight:0.75 lbs.
Dimensions:0.8" x 5.9" x 8.7"
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