Building Models for Marketing Decisions
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Book Overview
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments)...
Format:Paperback
Language:English
ISBN:079237813X
ISBN13:9780792378136
Release Date:February 2000
Publisher:Springer
Length:645 Pages
Weight:2.10 lbs.
Dimensions:1.4" x 6.2" x 9.3"
Related Subjects
Business Business & Investing Economics Global International Marketing Popular EconomicsCustomer Reviews
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