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Paperback Building Implementable Marketing Models Book

ISBN: 9020706748

ISBN13: 9789020706741

Building Implementable Marketing Models

The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple- men table marketing models,...

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