Building Distinctive Brand Assets

by Jenni Romaniuk

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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.

Building Distinctive Brand Assets is divided...

Format:Hardcover

Language:English

ISBN:0190311509

ISBN13:9780190311506

Release Date:May 2018

Publisher:Oxford University Press

Length:248 Pages

Weight:1.00 lbs.

Dimensions:0.7" x 6.3" x 9.2"

Related Subjects

Business Business & Investing Economics

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