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Hardcover Building Distinctive Brand Assets Book
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ISBN: 0190311509

ISBN13: 9780190311506

Building Distinctive Brand Assets

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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.

Building Distinctive Brand Assets is divided...

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Format: Hardcover

Condition: New

$35.00
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