Building Brands on Purpose: A strategic marketing framework to win the hearts and minds of your team and customers, for life

by Chris Hogan

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Purpose is the foundation for organisations that last - what's yours?

Profit alone won't safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.

Building Brands on Purpose uses the proven PROACTIVE framework to...

Format:Paperback

Language:English

ISBN:1781336024

ISBN13:9781781336021

Release Date:July 2021

Publisher:Rethink Press

Length:218 Pages

Weight:0.57 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Building Brands on Purpose: A strategic marketing framework to win the hearts and minds of your team and customers, for life

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