Broadcast and Cable Selling
Students can succeed in broadcast and cable sales with the proven strategies they learn in this book. This second edition has increased emphasis on practical concerns, an important new section on... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0534197701
ISBN13:9780534197704
Release Date:January 1993
Publisher:Wadsworth Publishing Company
Length:447 Pages
Weight:1.81 lbs.
Dimensions:0.8" x 7.6" x 9.6"
Customer Reviews
1 rating
A great book on the basics of broadcasting sales.
Published by Thriftbooks.com User , 26 years ago
I would recommend this text book to anyone who is interested in selling advertising time for Radio, Television, or Cable broadcasters. It is mandatory reading for all new Account Executives on my Sales Staff.
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