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Business & Investing Books > Management & Leadership Books
Hardcover Bringing New Products to Market: The Art and Science of Creating Winners Book
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ISBN: 0814450172

ISBN13: 9780814450178

Bringing New Products to Market: The Art and Science of Creating Winners

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Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research.

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Format: Hardcover

Condition: Good

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