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Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst... Read Full Overview

Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst... Read Full Overview

Bridging Differences: Effective Intergroup Communication

Language fluency is only one step involved in increasing our understanding of people different from ourselves. We must also learn the rules and norms that guide others behaviour if we are to avoid misunderstandings. This volume proposes the existence of a common process underlying... Read Full Overview

Language fluency is only one step involved in increasing our understanding of people different from ourselves. We must also learn the rules and norms that guide others behaviour if we are to avoid misunderstandings. This volume proposes the existence of a common process underlying... Read Full Overview