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Business & Investing Books > Management Books
Paperback Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry Book
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ISBN: 0307951618

ISBN13: 9780307951618

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Format: Paperback

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Book Overview

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of...

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