Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

by David C. Robertson, Bill Breen, David Robertson

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Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of...

Format:Paperback

Language:English

ISBN:0307951618

ISBN13:9780307951618

Release Date:June 2014

Publisher:Crown Currency

Length:336 Pages

Weight:0.67 lbs.

Dimensions:0.9" x 5.2" x 8.2"

Related Subjects

Business Business & Investing Decision Making Economics Manufacturing

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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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