Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism
(Part of the Justice, Power, and Politics Series)
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Book Overview
In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism,...
Format:Paperback
Language:English
ISBN:1469661039
ISBN13:9781469661032
Release Date:May 2021
Publisher:University of North Carolina Press
Length:304 Pages
Weight:1.00 lbs.
Dimensions:0.7" x 7.7" x 9.1"
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