Brewed in Japan: The Evolution of the Japanese Beer Industry

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This book is the very first in English to explore beer's steady rise to become Japan's "beverage of the masses." Based on his extensive translations of Japanese-language source material, author Jeffrey W. Alexander reveals how Japanese brewers adopted and domes- ticated beer in just a few generations, despite its entirely foreign origins.

Brewed in Japan explores the start of beer brewing in Japan, the many challenges facing major brewers...

Format:Paperback

Language:English

ISBN:0824839536

ISBN13:9780824839536

Release Date:May 2014

Publisher:University of Hawaii Press

Length:320 Pages

Weight:1.15 lbs.

Dimensions:0.9" x 6.0" x 8.9"

Related Subjects

Business Business & Investing Cooking Cooking History Social Science Social Sciences

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Brewed in Japan: The Evolution of the Japanese Beer Industry

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