Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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Book Overview
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides...
Format:Paperback
Language:English
ISBN:0230340334
ISBN13:9780230340336
Release Date:December 2012
Publisher:Palgrave MacMillan
Length:248 Pages
Weight:0.95 lbs.
Dimensions:0.6" x 6.1" x 9.1"
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