Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Tim Calkins

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Book Overview

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0230340334

ISBN13:9780230340336

Release Date:December 2012

Publisher:Palgrave MacMillan

Length:248 Pages

Weight:0.95 lbs.

Dimensions:0.6" x 6.1" x 9.1"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Sales & Selling Science Science & Math Science & Scientists

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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

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