Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

by Catherine Kaputa

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"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission " - Daniel H. Pink, author of Drive and A Whole New MindEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs,...

Format:Paperback

Language:English

ISBN:1857885813

ISBN13:9781857885811

Release Date:June 2012

Publisher:Nicholas Brealey Publishing

Length:228 Pages

Weight:0.85 lbs.

Dimensions:0.8" x 6.0" x 9.2"

Related Subjects

Business Business & Investing Economics

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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand

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