This is a semi-serious attempt to help people overcome the dilemmas and pitfalls of dieting. This will appeal to weight-conscious women of all ages, but the purple and red cover (the colors of the Red Hat Society) will have extra meaning for many older women. It starts a little dry, but progresses to some very funny incentives, such as "On a date? Wear a tight, sharp necklace, and don't swallow".
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