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Hardcover Breaking Through: Implementing Disruptive Customer Centricity Book

ISBN: 1137395494

ISBN13: 9781137395498

Breaking Through: Implementing Disruptive Customer Centricity

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Format: Hardcover

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Book Overview

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers,...

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